As successful CEOs devote their time and energy to growing their companies in a fast-paced world of global trade, high technology and fierce competition, the how of business—also known as an organizational culture—can be neglected. The repercussions include losing your most talented people, damaging your reputation, and wreaking havoc on company growth.

Through the use of real-life examples and client conversations, organizational psychologist and Master Coach Dr. Shahrzad Nooravi shares three models for driving a strong culture: WATCH IT (examining your culture from a fresh perspective), DRIVE IT® (a coaching model), and WALK IT® (a senior team alignment model).


paperback, e-book, and audio on


paperback, e-book, and audio on


Dr. Nooravi has been named “Trailblazer of the Year,” “Citizen of the Year,” and “A Voice to Listen to” for driving positive change in her community.

Dr. Shahrzad Nooravi is a business psychologist, Master Certified Coach (MCC) and Founder and CEO of Strategy Meets Performance, a business consulting firm that partners with leaders of mid-sized to Fortune 500 organizations to help them create engaging, innovative, and productive cultures. She uses her 20+ years of experience in learning and development, change management, team-building, coaching, and employee communications to connect strategy and performance in multi-cultural and international settings. Her clients describe her style as candid, inspiring, and empowering.


Join the Strategy Meets Performance (SMP) Quarterly Newsletter to Get Exclusive Content including all 9 of the forms referenced in the book, e-book and audio book.

The SMP newsletter shares best practices for leadership, driving a strong culture, self-care and generally tapping into your deepest potential, personally and professionally. Here’s to tapping into your greatness for your workplace culture, your community and your family.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.


“A Powerful Culture Starts with You is just the book we need right now to help leaders create energized, engaging environments where people can thrive.”
-Ken Blanchard, coauthor of The New One Minute Manager® and Simple Truths of Leadership

“Dr. Nooravi has brought together principles of organizational development, team dynamics, change management and coaching into a compelling step-by-step culture guide.”
-Pamela McLean, Ph.D., Co-Founder & Chief Knowledge Officer, Hudson Institute of Coaching, Author of Self as Coach, Self as Leader and Completely Revised Handbook of Coaching

“An evolutionary leadership book that guides the reader toward holistic thinking and authentic being.”
-Jan Phillips, author of The Art of Original Thinking—The Making of a Thought Leader.

“Dr. Nooravi answers the question on many business leaders’ minds—how do I retain my employees and attract top talent? The right book from the right author at the right time.”
-David B. Kinnear—CEO dbkAssociates, Vistage Chair, Board Certified Coach, Certified Veteran Development Coach

“A Powerful Culture Starts with You is a must-read for every executive.”
-Ashir Hai, Vice President of IT, Walgreens

Let’s Connect Online!

Ready to Harness Your Full Potential?

“Culture change begins with inner change — we must be the change we want to see in others.”

Inspiration & Lifelong Learning for your Best Company, Teams and Self.

Recieve the latest articles, insights, and business & lifestyle tips from Dr. Shahrzad Nooravi.